The prime motto of any digital marketer is to design a high converting landing page.The motive of the landing page is to form the guests click and visit another page on your website or get guests to buy or learn one thing (include commenting and feedback submission).
While making a beautiful landing page for your website or any campaign, digital marketers make sure that it contains bold headlines, convincing call-to-action and many more.But during this process, they oversee the most critical component of a landing Page which is ‘Targeted Traffic.’ Yes, you heard it right. If you have designed your landing pages considering your target audience and focussing on customer engagement strategies, then the visitors will surely land on your page.
SEO Landing Pages:
A landing page SEO strategy intends to show a particular in-depth content into the portal for the keyword areas that is optimized for each search engines and users.
These pages come with features that make it appealing to the algorithms that decide whether a page is valuable to searchers or not.
Most of the times, people assume it’s not necessary to optimise landing pages as most marketing campaigns are relatively for a short period. And they’re partially right as most promotions are for a limited duration.
For example, if you’re running a promotion for a few days or weeks after optimising, your page searches would be less.But, if you’re running a promotion for many days or weeks each year without optimization, then you would possibly miss some potential search traffic.
How to create an SEO landing page:
1. Publish to a custom URL
By creating a page using a content management system (CMS) you get two choices, either you can publish it to the sub-domain of the service provider, or you do it on your domain. When publishing on your domain, you get the advantage of a small boost in the page ranking when people search with your targeted keywords.
2. Determine your keywords
A keyword could be a term that searchers place within the search engine to search out some relevant data.Finding relevant keywords for your business could be a daunting process. But, you can start it by making a list of the terms that are relevant to your webpage. Now try to find the combinations of those terms, someone might type in Google with the intention of searching what you are offering.
For instance, I am a Doctor in Noida, and I am creating a landing page targeting the patients who are suffering from body aches. Instead of going for broader terms such as Doctor for body aches, or physician for body aches I will try for “Doctor for body aches in Noida” or “Doctor for body aches near me” something more precise.
Long-tail keywords are simple to rank, and they let you produce a higher ROI as compared to the shorter counterparts.
3. Place keywords strategically on your landing page
Once you have chosen your targeting keywords, then the next step is to place them strategically on your landing page. Given below are the places as where to put them in a webpage to maximise your chance of winning the race on SERP:
Title tag:
It’s the first blue ink clickable text of a given result that you can see on the SERP.Title tags are important, as it tells the user what the page is about. It is essential to make it crisp and in line with content otherwise, it will affect the bounce rate of the webpage.
Meta Description:
It is a short description of the page.It once more plays a really important role in generating web site visits, as it provides clarity to the searcher about the content. Also, being in the first position on SERP will help you get the clicks, but if you have excellent meta description written for your post, then it will undoubtedly bring you more clicks irrespective of the position.
Header Tags:
Tags are arranged in a post in the hierarchy of H1 to H6. The title of the page is always an H1 tag. If you are going to add more subheadings under H1 tags, then use H2s, H3s and so on.
Image angular position Tags:
Continuously try and provide your pictures the file names. Since Google can’t see the site image, so it is essential to provide images with alt tags. The images file names along with your keywords help you increase your page ranking in SERP.
4. Page length
A landing page is often temporary and crisp, then again Google favours long content over a brief one, quite a contradictory right? But there is no proof that increasing the word count will only help the content to rank on SERP.
So, your focus ought to air maintaining the standard of content instead of its amount, If the content is well researched and informative then its length will automatically increase. Such content will drive more readers, more shares and these signals tell the Google that the content is user-centric and needs a boost in the ranking on SERP.
5. Secure backlinks to your page
Driving a lot of folks to link back to your page is a wonderful way to grab quality links for your website and also a lot of natural links a webpage can receive, the more preference it’ll get for the rank boost in SERP.
The approach for securing backlinks is to make quality content for your target reach. A well-written post always grabs the attention of the target segment, you can reach out to bloggers and influencers in your niche and can request them for linking back to your content.
Remember the high-quality backlinks will always give you more authority, so focus on the quality than quality.
6. Speed up your page
Page loading speed is once more a big issue that may have an effect on your webpage ranking on computer program.
If your webpage is taking more than 3sec to load, then you are in trouble, as an average user waits for less than 2secs for a webpage to load. You can quickly check your page’s speed on Google Page Speed Insights tool.
The tools not only offer the knowledge regarding the page performance on desktop and mobile devices however conjointly recommend improvement areas. You can reduce the page speed by using smaller image files in your web page, switching to a faster web host and shutting all plugins your website.
7. Make your Content Shareable
If your content is non-shareable than it is not going to get importance on the search engine. The retweets, likes, comments, no. of shares are social signals that help your post to boost their ranking on SERP.
In recent years, Google has cleared that the social signals don’t directly influence the SEO of any page, however that doesn’t mean that you should ignore it.The pages with higher ranks receive so many social indicators, likes, comments and all just because they have good quality informative content.
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